Video is one of the most powerful tools for storytelling, marketing, and engagement. But not all videos are created equal—each type has its own style, production process, and best use cases. If you’re considering a video for your business, event, or brand, understanding the differences can help you choose the best approach for your goals.
Below, we’ll break down eight popular video styles, what they look like, and what goes into making them.
1. Talking Head with B-Roll
What It Looks Like:
A talking head video features a person (usually an expert, CEO, or customer) speaking directly to the camera, combined with B-roll footage that enhances the message. This is common for testimonials, corporate overviews, and educational content.
Production Process:
• Pre-Production: Prepare interview questions, scout a quiet filming location, and plan B-roll shots.
• Production: Record the interview with professional lighting and sound. Capture additional footage that visually supports the subject’s points.
• Post-Production: Edit the interview, overlay B-roll for engagement, add lower thirds (name tags), and incorporate background music.
Best For:
• Client testimonials
• Company culture videos
• Thought leadership content
• Nonprofit storytelling
2. Narrative Video
What It Looks Like:
A narrative video tells a structured story, often using actors, a script, and a cinematic approach. These videos feel like mini-movies and are commonly used for high-end commercials or brand storytelling.
Production Process:
• Pre-Production: Develop a script, cast actors, storyboard key shots, and plan logistics.
• Production: Shoot on-location or in a studio with professional cameras, lighting, and multiple takes.
• Post-Production: Edit for pacing, add color grading, visual effects, and sound design to enhance the storytelling.
Best For:
• Brand films
• Commercials and high-end ads
• Emotional storytelling campaigns
3. Explainer Video
What It Looks Like:
Explainer videos simplify complex ideas using clear visuals, animations, or live-action demonstrations. They are usually short (30-90 seconds) and directly address customer pain points.
Production Process:
• Pre-Production: Identify the problem, write a concise script, and decide between animation, live-action, or a mix.
• Production: Film any necessary live-action elements or create custom animations.
• Post-Production: Add voiceover, motion graphics, and music to reinforce key points.
Best For:
• Introducing a new product or service
• Software or app tutorials
• B2B and SaaS marketing
4. Event Video
What It Looks Like:
Event videos capture live moments such as conferences, corporate gatherings, or weddings. They can be edited into highlight reels or full-length recaps.
Production Process:
• Pre-Production: Plan camera placements, shot lists, and schedules to capture key moments.
• Production: Use multiple cameras, drones, and microphones to document speakers, audience reactions, and candid interactions.
• Post-Production: Edit into a highlight reel with engaging transitions, voiceovers, and music.
Best For:
• Conferences and trade shows
• Corporate retreats
• Weddings and social events
5. Product Video
What It Looks Like:
A product video showcases a product in action, highlighting its features, benefits, and unique selling points. It can be sleek and minimalistic or cinematic and dynamic.
Production Process:
• Pre-Production: Outline the key features to highlight, plan shots, and set up proper lighting.
• Production: Film close-ups, demonstrations, and lifestyle shots that show the product in use.
• Post-Production: Edit in graphics, text callouts, and motion effects to make features pop.
Best For:
• E-commerce product pages
• Crowdfunding campaigns
• Amazon and social media ads
6. Music Video
What It Looks Like:
Music videos combine creative visuals with a song to enhance its storytelling, mood, or artistic vision. These can be performance-based, story-driven, or abstract.
Production Process:
• Pre-Production: Concept development, location scouting, casting, and shot planning.
• Production: Dynamic filming with a mix of performance shots, stylized lighting, and unique camera movements.
• Post-Production: Heavy editing, color grading, and visual effects to create a polished, artistic look.
Best For:
• Musicians and bands
• Promotional singles and album releases
• Artistic brand collaborations
7. Vlog (Video Blog)
What It Looks Like:
Vlogs are informal, personal videos that give viewers an inside look at a person’s life, business, or creative process. They often feature handheld shots, natural lighting, and minimal editing.
Production Process:
• Pre-Production: Plan a loose topic but allow room for spontaneity.
• Production: Shoot using a handheld camera or smartphone, often in a first-person perspective.
• Post-Production: Light editing with jump cuts, text overlays, and background music to maintain engagement.
Best For:
• Behind-the-scenes content
• Personal branding and influencers
• Day-in-the-life videos
8. Promotional Video
What It Looks Like:
Promotional videos are short, high-energy clips designed to grab attention and drive action. These are often seen in ads, social media campaigns, and event promotions.
Production Process:
• Pre-Production: Define the goal, write a concise script, and plan for engaging visuals.
• Production: Use fast cuts, bold graphics, and compelling visuals to keep viewers interested.
• Post-Production: Add motion graphics, on-screen text, and music to create excitement.
Best For:
• Social media and digital ads
• Product launches
• Event promotions
Which Video Style is Right for You?
Choosing the right video style depends on your goals, audience, and message. Here’s a quick guide:
• Need an authentic, trust-building video? → Talking Head with B-Roll
• Want to tell a cinematic story? → Narrative Video
• Explaining a complex concept? → Explainer Video
• Covering an event? → Event Video
• Showcasing a product? → Product Video
• Creating an artistic or performance-based piece? → Music Video
• Building a personal connection with your audience? → Vlog
• Need something short and eye-catching? → Promotional Video
At Oosterling Productions, we specialize in bringing your vision to life—no matter the style. If you’re unsure which type of video suits your needs, contact us, and we’ll help you craft the perfect video for your brand.
Let’s create something amazing together!
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