If You have a Business, You Need This

3 Types of Videos Every Service-Based Business Needs in 2025

Running a service-based business is all about trust. People aren’t buying a product off the shelf—they’re buying your expertise, your reliability, and your ability to deliver results. And in today’s digital world, nothing builds that trust faster than video.

Video has become the most effective way to reach audiences, explain what you do, and keep your business top of mind. But not every video serves the same purpose. If you want your content to work for you long-term, there are three types of videos that every service-based business should have in 2025.

1. The Authority Video (Establish Your Expertise)

An authority video is designed to showcase your knowledge and experience. These can take the form of:

• Short educational clips explaining a common question in your field

• A behind-the-scenes look at your process

• Quick tips that solve small but important problems for your audience

These videos position you as the go-to professional in your industry. When people learn something valuable from you before they even become clients, they’re more likely to trust you with their business.

Pro tip: Keep authority videos under 90 seconds and focus on one clear idea. Consistency matters more than perfection.

2. The Testimonial Video (Build Trust with Proof)

You can talk about your services all day, but when your clients do it for you, the impact is much stronger. Testimonial videos are powerful because they combine authentic storytelling with emotional connection.

Instead of a written quote, a testimonial video shows real people sharing their experience and the results they achieved.

Pro tip: Guide your clients with prompts like:

• “What problem were you facing before working with us?”

• “What surprised you most about the process?”

• “What changed for you after the project was completed?”

3. The Social Media Ad Video (Grab Attention Fast)

Social media is crowded and fast-moving. To stand out, you need short, bold, attention-grabbing videos that stop the scroll. These aren’t long explanations—they’re quick, visual, and designed to spark curiosity.

Examples include:

• A 15–30 second ad with dynamic visuals and captions

• A reel highlighting your most exciting service

• A creative hook that makes people want to click and learn more

Done right, these ads don’t just get views—they generate leads.

Pro tip: Pair social ad videos with your authority and testimonial content. The ad grabs attention, while the other videos build the trust needed to convert.

Bringing It All Together

If you run a service-based business, having these three types of videos—Authority, Testimonial, and Social Media Ads—creates a complete video strategy. You’re showing expertise, building trust, and reaching new clients consistently.

At Oosterling Productions, we specialize in helping businesses craft videos that are not only cinematic and professional, but also strategic. Whether you need a single project or a monthly content package, we handle everything from scripting to editing so you can focus on running your business.

Ready to build your video strategy for 2025?

Contact us at contact@oosterlingproductions.com or visit oosterlingproductions.com to learn how Oosterling Productions can help your business stand out.